Driving home from from Charlottesville, VA I learned something new about Wal-Mart. It now sports a deli. The Deli will never contribute more than a rounding error to the bottom line but it doesn’t need to. In fact, it could operate at a loss and the company would still profit.
I like to imagine the Deli idea was the brain-child of the Marketing team because it is making good use of the new service. Wal-Mart is busy requesting listings on the nation’s Food Services signs for stores with a Deli. So beside popular fast food chains you’ll begin to find the retail giant’s food service offering. Now we will all be able to find the closest Wal-Mart driving around the country. Whether or not you agree that Wal-Mart needs help in it’s ascent toward ubiquity, you have to give the company credit on a savvy business decision.
Always Low Price-lovers rejoice: Wal-Mart now broadcasts it’s Chinucopia of goods at 70MPH, FREE!
Bonus Link: Walmart Deli isn’t good for family meals.
