opportunities, orders of business

From technology to commodity

Below is a table showing when major technologies were introduced to the public at large and how long it took them to reach 85% of US households.

Technology Introduced In 85% US households Time to 85%
Telephone 1875 1965 90y
Electricity 1903 1945 42y
Automobile 1903 1981 78y
Radio 1920 1943 23y
Refrigerator 1922 1951 29y
Clothes Washer 1926 currently ~83%  
Air Conditioner 1947 2003 56y
Clothes Dryer 1950 currently ~80%  
Dish Washer 1950 currently ~65%  
Color TV 1960 1981 21y
Microwave 1972 1998 26y
VCR 1977 2001 24y
Personal Computer 1977 currently ~75%  
Cell Phone 1983 2004 21y
Internet 1990 currently ~67%  

Man these things move like fire!

Two things to observe here:

1) The trend is toward faster adoption of technology

2) Long before any of these goods or services reached 85% saturation, the companies producing them were delivering commodities as second order businesses because they were Herders not Edgelings competing not on ideas but on price.