The short answer: create value that no one else is producing.
The long answer:
We exchange something of value to consume goods and services. Typically this is done with currency (though bartering is also applicable) because either way, producer/distributor and consumer are entering an agreement on an exchange of stored value.
A producer or distributor is able to set the price when they dictate the perceived value. Save strong-arming customers mafia-style, that ability turns out to be relatively simple (although generally short-lived).
To produce a marketable good with no competition begets the ability to name price.
Worth will always be relative to competition. A desired good that does what the competition does, but better, will always command a higher price than the competition. Likewise, a good of lower perceived quality than the market leader is subject to a price ceiling (equal to that of it’s more capable competition).
Without an available comparison, consumers are unable to accurately judge value.
The NASDAQ composite chart above (QQQQ) shows that during the highflying tech bubble of the late 90’s, prices were wildly high; there was simply no way for buyers to judge relative value. Prices stabilized only after the viability of business models and rationality entered the market.
Live in the third order and innovate. Commodities are subject to supply and demand pricing, while edge-facing goods can defy gravity.
