Nate Westheimer thinks it is.
Both “fad” and “the rage” imply a temporariness — I know. And while I think Facebook is a great social networking site, which I will use for the time-being...
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Try this idea/illustration on for size: Let’s say Facebook vanishes into thin air tomorrow. How quickly do you think our inherent social graphs would take to reconstitute themselves somewhere else on the Internet?
I’d say a week. In a week, I’d build up my languishing MySpace, Friendster, and Virb profiles and wait and see where the rest of my friends headed to.
Ask yourself how quickly Facebook replaced AIM and ...