Take a look at how Chris Rose's fortune changes (again) regarding his interesting experience with Oprah's show in As not read by Oprah. It's a classic let-my-horrible-personal-experience-scream-about-my-new-book marketing play.
It was pure linkbait (hell, I took it). Now all the search engines will see his name and title near Oprah's name on top of thousands of incoming links -- in other words, he'll still sell millions. That's all it takes these days.
A candid glimpse into the drive of many entrepreneurs:
Having one's own shop, working on projects of one's own choosing, making enough money today so one could do the same tomorrow: These were the modest goals of Thomas Edison when he struck out on his own as full-time inventor and manufacturer. The grand goal was nothing other than enjoying the autonomy of entrepreneur and forestalling a return to the servitude of employee (emphasis mine).
The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World
I have been closely following the story evolving out of Startup Weekend. I did in fact stay up until 4AM in anticipation of the launch that never came. They are promising a release shortly available at VoSnap.com. I would look to participate in an event like this given an opportunity within close proximity.
A recent post on the Startup Weekend blog discusses the failure to launch in a candid and cogent post. It sounds very familiar with the oft quoted software development problems such as those found in Dreaming in Code.