consumers

02.15.08

Men are from YouTube, Women are from CBS consumers, video | (0)
There is a line in the sand when it comes to video online: content produced by the user and the stuff from traditional media networks. Behavioral differences were discovered by a Nielsen study that showed men like to explore original videos while women seek further engagement with their favorite TV shows. The study confirmed that men will always act like children and women enjoy emotional attachment to fictional plots. Reading between the lines there's a message in there for traditional media. A lucrative market is clamoring for their content online. Hopefully this isn't news to the execs since the ...

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