The short answer: create value that no one else is producing. The long answer: We exchange something of value to consume goods and services. Typically this is done with currency (though bartering is also applicable) because either way, producer/distributor and consumer are entering an agreement on an exchange of stored value. A producer or distributor is able to set the price when they dictate the perceived value. Save strong-arming customers mafia-style, that ability turns out to be relatively simple (although generally short-lived). To produce a marketable good with no competition begets the ability to name price. Worth ...
So sayeth the Google: This isn't the I'm-going-to-stash-some-away-for-a-rainy-day kind of saving though. That would be too responsible. This is the I'm-over-my-head-in-debt-and-better-drink-a-coffee-instead-of-a-latte-to-save-a-buck type of saving:
I recently drove into this scene: a gas station with cars lined-up 3-4 deep across the 28(!) pumps.
Assuming the next exit would have at least one competing option, I quickly moved along down the road. But found it curious that other drivers continued to queue rather than follow suit.
I wondered why, when it seemed so obvious to me, that other drivers at the end of the lines chose to waste time.
Maybe it was the sight of lines behind the filling stations that made drivers wonder if the gas was cheap at this station or scarce in the area? Or maybe ...
Look at the Google Trends for "oil" in the headlines:
Kind of makes you feel like it's not important anymore. Or is it that $3.74 gallon gasoline feels cheap and its mention doesn't sell newspapers?
Coming down from $4.00 plus to a relatively cheap $3.74 means that prices are no longer news worthy. Well, sort of. The pressure on our wallets has eased with last month's downward price movement, but we still aren't seeing the bargain-basement prices that we had a year ago of $2.70 per gallon. Thinking of such a price break almost feels selfish when we so easily remember shelling ...