Fickle Facebook Friends
facebook, industry, strategy | (0)
Paul Kedrosky has noted Facebook user's fickle adoption of the new third-party applications. Like any user-centric platform users can easily add or remove an application. This does lead to a high level of tire-kicking as Paul mentioned. What developers can expect then is an audience that approaches adoption with a try-before-I-buy mentality. In other words, the Facebook crowd is a savvy user base, fearless but harsh.
Therefore, when developers are planning for and designing their F8 strategy, it is important to remember what the platform was originally designed to do. Just read the home screen, "Facebook is a social utility that ...