marketing

02.03.08

Where there’s a Wal-Mart Deli, there’s a Wal-Mart. marketing, walmart | Comments
Driving home from from Charlottesville, VA I learned something new about Wal-Mart. It now sports a deli. The Deli will never contribute more than a rounding error to the bottom line but it doesn't need to. In fact, it could operate at a loss and the company would still profit. I like to imagine the Deli idea was the brain-child of the Marketing team because it is making good use of the new service. Wal-Mart is busy requesting listings on the nation's Food Services signs for stores with a Deli. So beside popular fast ...
08.29.07

The Internet works again books, marketing, oprah | Comments
Take a look at how Chris Rose's fortune changes (again) regarding his interesting experience with Oprah's show in As not read by Oprah. It's a classic let-my-horrible-personal-experience-scream-about-my-new-book marketing play. It was pure linkbait (hell, I took it). Now all the search engines will see his name and title near Oprah's name on top of thousands of incoming links -- in other words, he'll still sell millions. That's all it takes these days.

igudo