Category
media
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12.07.07Ever wonder where media is going and why?While pursing the oh-so-valuable fora.tv, I stumbled upon a talk given by Daniel Lyons, better known as Fake Steve Jobs. If you keep up with the blog or have read the book, it's a must see. He discusses the rise of the blog, it's acquisition by Forbes, why Google AdSense doesn't make cents, and his thoughts on the fast-changing print media industry. My favorite quote on the topic of the Internet: It's different when you put your hand on the third rail and you feel it. Whoa, this stuff is for real, it's for real, it's a global network and ...
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08.22.07Briefly: GooTube’s ad-model is more of the sameIf you haven't noticed yet, YouTube has finally gotten around to a scalable business model with ads now appearing during some videos. The unobtrusive overlays reserve ten seconds of time 15 seconds into a clip. My favorite part of my source article was the findings of Google's market research: YouTube has spent months testing different ad formats ... It found that viewers abandon videos that include pre-roll ads at a rate of more that 70%, so it ditched pre-roll commercials. Pre-rolls are those nasty ads that you are forced to watch -- in full -- before accessing any content. ...
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07.16.07Why the NFL’s new media policy misses the markReading the Wall Street Journal in the airport today, I read an article about the NFL's ever evolving rules and restrictions on media coverage of NFL properties and game coverage. The league recently placed new restrictions on covereage. Outlets are limited to 45 seconds of online audio and video taken while on NFL property, required to remove such, material after 24 hours, and must include links to relevant NFL websites. Clearly, the NFL is trying to prevent their IP from spanning the vast tail of the net including sites like YouTube. They want to become the authority in providing this content ...
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06.24.07How not to design a user interface for the WebI'm just saying, when you launch a product on the Web, make sure you are using every available advantage the medium has to offer. ABC recently opened it's vaults and put their shows online. With their new player, we have yet another example of big media still not getting it. The interface (video below) is linear! So not only do you have to sit through the whirlwind pre-roll, but you aren't even able to select a title in one click. No, instead you have to scroll, one show at a time through the list. [youtube=http://www.youtube.com/watch?v=S1u6VnA6exw] I know it's petty, ...
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06.23.07Sony’s Minisodes on MySpace a good ideaThere is an op-ed piece on NPR entitled Old TV Is New Again, and Shorter discussing Sony's release of so-called minisodes. These TV classics, such as Who's the Boss?, Charlie's Angles, and The Facts of Life, will be trimmed to run 3-5 minutes, hence the name. Sony plans to distribute through MySpace, hopefully latching onto their viral userbase and targeting a broad audience, the younger of whom have likely never seen these shows. NPR's commentator on the piece, Andrew Wallenstein, thinks the idea destroys the integrity of the original shows, killing character development, removing plot, etc... His idea: ...
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