new york times

12.11.07

BOGO: 2 for 1 on the soda aisle bogo, coke, commerce, consumer, cycles, new york times, pepsi | Comments
I have always found the idea of cycles in commerce to be intriguing. For example, one of the more popular examples of this phenomenon is the often noted 20 year cycle in fashion. This same principle happens all over including in our grocery stores. I stumbled into a 1989 New York Times article describing a Pepsi campaign to test market a high-caffeine version of it's cola targeted as a morning drink: The Pepsi-Cola Company next month will begin test-marketing Pepsi A.M., a cola drink with about 28 percent more caffeine an ounce than regular Pepsi This idea apparently bridges generations because ...
08.07.07

Let the Wall fall down new york times, wall street journal | Comments
Most content companies these days make their money online with advertisements and parnterships, not subscriptions. That's why I have always been surprised by the TimesSelect subscription model on nytimes.com. Clearly this was a way to try and milk a little revenue from non-print readers. The frugal among us long been free to browse the Times' main articles but were forced to either pass on this paid content or source it from a search engine. Not any more. The New York Post is reporting that the Times will move to provide the TimesSelect content for free to all users. I am certainly ...

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