Why the NFL’s new media policy misses the mark
media, mobile, nfl, strategy, video | (0)
Reading the Wall Street Journal in the airport today, I read an article about the NFL's ever evolving rules and restrictions on media coverage of NFL properties and game coverage.
The league recently placed new restrictions on covereage. Outlets are limited to 45 seconds of online audio and video taken while on NFL property, required to remove such, material after 24 hours, and must include links to relevant NFL websites. Clearly, the NFL is trying to prevent their IP from spanning the vast tail of the net including sites like YouTube. They want to become the authority in providing this content ...