opportunity

10.09.08

User optimal versus System optimal opportunity, users | Comments
Almost all designs offer a compromise between maximizing for the user and for the system. Constraints like materials, budget, time, practicality, needs, wants, etc... make concessions necessary. No one implementation can do everything for everyone. Hence, good designs typically plan the best for the most. It's design by democracy. As some point, a compromise in design has left you wondering, "What were they thinking?" The competing goals are what make design hard. Most product manufacturers simply choose the largest market and move on. The struggle to maximize for either the user or the system is an opportunity when the system ...
09.03.08

Followers never lead opportunity | Comments
Now it may seem obvious that followers never lead but people do it because it feels safe. Following implies that there is success ahead. Blockbuster owned the movie rental business for nearly 15 years before Netflix tried something different. It took 7 years for Blockbuster to realize Netflix was on to something before simply following their lead. Netflix still comfortably dominates the online rental market. Howard Schultz decided that coffee didn't have to suck. He started a coffee shop that promised great coffee. But he went a step further and created an experience. He was able to see beyond a normal business ...

igudo