Take a look at how Chris Rose's fortune changes (again) regarding his interesting experience with Oprah's show in As not read by Oprah. It's a classic let-my-horrible-personal-experience-scream-about-my-new-book marketing play.
It was pure linkbait (hell, I took it). Now all the search engines will see his name and title near Oprah's name on top of thousands of incoming links -- in other words, he'll still sell millions. That's all it takes these days.
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