RIMM

04.12.08

RIMM wants in on the ground floor RIMM, dollars, strategy | (0)
RIM's bread-and-butter business comes from selling BlackBerry services to enterprises looking to give 24/7 mobile communications access to their workforce. Not the college kids that fill the databases of Facebook. So it may seem counterintuitive that RIM would develop a Facebook application to leverage their handheld devices. Two important things RIM is doing here: Giving consumer-oriented devices like the iPhone some much needed competition. This is happening as RIM must morph into a consumer-friendly brand to maintain growth Providing immediate value to America's next business leaders to adopt a ...

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