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strategy

• 04.12.08
  RIMM wants in on the ground floor RIMM, dollars, strategy | Comments

  RIM's bread-and-butter business comes from selling BlackBerry services to enterprises looking to give 24/7 mobile communications access to their workforce.  Not the college kids that fill the databases of Facebook. So it may seem counterintuitive that RIM would develop a Facebook application to leverage their handheld devices. Two important things RIM is doing here: Giving consumer-oriented devices like the iPhone some much needed competition.  This is happening as RIM must morph into a consumer-friendly brand to maintain growth Providing immediate value to America's next business leaders to adopt a ...
• 07.16.07
  Why the NFL’s new media policy misses the mark media, mobile, nfl, strategy, video | Comments

  Reading the Wall Street Journal in the airport today, I read an article about the NFL's ever evolving rules and restrictions on media coverage of NFL properties and game coverage. The league recently placed new restrictions on covereage.  Outlets are limited to 45 seconds of online audio and video taken while on NFL property, required to remove such, material after 24 hours, and must include links to relevant NFL websites.  Clearly, the NFL is trying to prevent their IP from spanning the vast tail of the net including sites like YouTube.  They want to become the authority in providing this content ...
• 06.19.07
  Fickle Facebook Friends facebook, industry, strategy | Comments

  Paul Kedrosky has noted Facebook user's fickle adoption of the new third-party applications. Like any user-centric platform users can easily add or remove an application. This does lead to a high level of tire-kicking as Paul mentioned. What developers can expect then is an audience that approaches adoption with a try-before-I-buy mentality. In other words, the Facebook crowd is a savvy user base, fearless but harsh. Therefore, when developers are planning for and designing their F8 strategy, it is important to remember what the platform was originally designed to do. Just read the home screen, "Facebook is a social utility that ...

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