Category
video
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06.06.08Hulu finally gaining tractionInterest in the major TV networks' distribution site, hulu, has picked up here in the US: Be sure to check into hulu if you've not yet been. Though it will never rival YouTube in reach, it will have some great content that may interest you.
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02.15.08Men are from YouTube, Women are from CBSThere is a line in the sand when it comes to video online: content produced by the user and the stuff from traditional media networks. Behavioral differences were discovered by a Nielsen study that showed men like to explore original videos while women seek further engagement with their favorite TV shows. The study confirmed that men will always act like children and women enjoy emotional attachment to fictional plots. Reading between the lines there's a message in there for traditional media. A lucrative market is clamoring for their content online. Hopefully this isn't news to the execs since the ...
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08.22.07Briefly: GooTube’s ad-model is more of the sameIf you haven't noticed yet, YouTube has finally gotten around to a scalable business model with ads now appearing during some videos. The unobtrusive overlays reserve ten seconds of time 15 seconds into a clip. My favorite part of my source article was the findings of Google's market research: YouTube has spent months testing different ad formats ... It found that viewers abandon videos that include pre-roll ads at a rate of more that 70%, so it ditched pre-roll commercials. Pre-rolls are those nasty ads that you are forced to watch -- in full -- before accessing any content. ...
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07.16.07Why the NFL’s new media policy misses the markReading the Wall Street Journal in the airport today, I read an article about the NFL's ever evolving rules and restrictions on media coverage of NFL properties and game coverage. The league recently placed new restrictions on covereage. Outlets are limited to 45 seconds of online audio and video taken while on NFL property, required to remove such, material after 24 hours, and must include links to relevant NFL websites. Clearly, the NFL is trying to prevent their IP from spanning the vast tail of the net including sites like YouTube. They want to become the authority in providing this content ...
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06.24.07How not to design a user interface for the WebI'm just saying, when you launch a product on the Web, make sure you are using every available advantage the medium has to offer. ABC recently opened it's vaults and put their shows online. With their new player, we have yet another example of big media still not getting it. The interface (video below) is linear! So not only do you have to sit through the whirlwind pre-roll, but you aren't even able to select a title in one click. No, instead you have to scroll, one show at a time through the list. [youtube=http://www.youtube.com/watch?v=S1u6VnA6exw] I know it's petty, ...
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06.23.07Sony’s Minisodes on MySpace a good ideaThere is an op-ed piece on NPR entitled Old TV Is New Again, and Shorter discussing Sony's release of so-called minisodes. These TV classics, such as Who's the Boss?, Charlie's Angles, and The Facts of Life, will be trimmed to run 3-5 minutes, hence the name. Sony plans to distribute through MySpace, hopefully latching onto their viral userbase and targeting a broad audience, the younger of whom have likely never seen these shows. NPR's commentator on the piece, Andrew Wallenstein, thinks the idea destroys the integrity of the original shows, killing character development, removing plot, etc... His idea: ...
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