In my binary world, you can read blogs in two ways: For the content For the author Both of these ways are valuable. But one is much more important. A search on The Google will land you some great content. It's standard is to find the most relevant results and it does a pretty good job. This makes search an amazing opportunity for people who know how to create great content. Top-notch, relevant content will bring loads of search-driven traffic which can be monetized by text ads. This ...