If you haven't noticed yet, YouTube has finally gotten around to a scalable business model with ads now appearing during some videos. The unobtrusive overlays reserve ten seconds of time 15 seconds into a clip. My favorite part of my source article was the findings of Google's market research:
YouTube has spent months testing different ad formats ... It found that viewers abandon videos that include pre-roll ads at a rate of more that 70%, so it ditched pre-roll commercials.
Pre-rolls are those nasty ads that you are forced to watch -- in full -- before accessing any content. ...
Head on over to the petition to remove Trakzor from Facebook. Currently it is "signed" by over 2300 people.
What I find interesting for developers is that many users still do not understand that applications are third-party. Some comments of interest:
This is looking more and more like the comments on YouTube:
Finally, there is some sensibility:
This should remind the TechCrunch 53651 that you shouldn't assume your users know what you know; that means they can and do plead ignorance.